Using Vitality in Marketing

<p>The Epiphany Bridge is one of the most powerful concepts you can master on your journey to becoming an expert.But you need to add vitality to how you describe it.</p> <ul> <li>What were you thinking about?</li> <li>What was your body doing?</li> <li>What were you focusing on?</li> <li>What things happened that led up to that aha moment?</li> </ul> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>The Epiphany Bridge is one of the most powerful concepts you can master on your journey to becoming an expert.</p> <p>In my case it was back in my fitness days when I started a fact sheet for my clients called Exercise Danger about how not to injure yourself and how to exercise safely – turned out the fact sheet was so useful and timely because at the time the Jane Fonda home aerobics tapes were very popular and lots of people were hurting themselves – so people started passing my fact sheet all around the community. Soon I was getting interviewed by newspapers, radio stations, I had a 6 week insert into a national magazine called The Womans Weekly (my mother was so proud) and I even scored a regular weekly segment on TV as the safe fitness guy.</p> <p>But the best thing was my little local fitness business was booming and I had more clients that I could handle because I was seen as the Expert – The Authority – The person to trust to get you fit but not hurt you along the way</p> <p>AND that was when my Epiphany my AHA moment that hit me – positioning yourself or your business is the best way to market Full Stop</p> <p>– do it properly and you are Unstoppable in business.</p> <p>It was this Epiphany that led me to realise that eventually I would age and one day I would not be the strapping fitness guy I was back then, but instead if I started teaching people how to position their businesses or themselves into the Authority position or better still actually worked with clients and did it for them – I could help so many people but I could also make a pretty decent living out