Using Transformation, Teamwork, and Timing to Ensure Success with François Boissel and Fred Cogny of Novadiscovery

<p><a href="https://fr.linkedin.com/in/fran%C3%A7ois-henri-boissel-54785717">François Boissel</a>, CEO and Co-Founder at <a href="https://www.novadiscovery.com/">Novadiscovery</a> & <a href="https://www.linkedin.com/in/fred-cogny-4200aa1/">Frederic Cogny</a>, CTO, join Ledge in today’s podcast which is filled with double the learning. This co-founding duo established a company that enables simulations of clinical trials. Their approach ensures better accuracy, quicker approval, and more affordable trials. </p><p>The pair talk about their startup journey, one which involves pivoting from a consulting to a professional services approach. Both approaches carry value to clients, but consulting tends to be costly and impractical in the long-run. Professional services like setting up a SaaS platform can provide sustainable solutions to business problems. Boissel attributes their successful transformation to hiring a COO who went through the same exercise.</p><p>Cogny talks about bringing in varied experts to work together. On one hand there are the developers who build the models and platform; on the other, biotech experts who provide the content. There are challenges as far as making them communicate and work together, but this can be overcome by hiring the right people and keeping them aligned to the same vision.</p><p>Both guests share how the company would not have come about if not for a period of crisis. Boissel and Cogny both came from Lehman Brothers, where they experienced the turbulent financial crisis and opted to found the company based on Boissel’s father’s vision. They emphasize that moments of setbacks can actually become the catalyst for change and trigger the right timing. </p><p>Founders and business leaders will find this discussion very enriching. </p><ul><li>Linkedin - François Boissel - <a href="https://www.linkedin.com/in/fran%C3%A7ois-henri-boissel-54785717/">https://www.linkedin.com/in/fran%C3%A7ois-henri-boissel-54785717/</a></li><li>LinkedIn - <a href="https://www.linkedin.com/in/fred-cogny-4