Using Story the Right Way: Theory and Practice for Marketers

<p>Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://mystorybrand.com/" rel="noopener noreferrer" target="_blank">JJ Peterson</a> | <strong>Show Notes</strong>: <a href="https://www.socialmediaexaminer.com/567" rel="noopener noreferrer" target="_blank">socialmediaexaminer.com/567</a></p><p><br></p><p><br></p><p><a href="https://www.socialmediaexaminer.com/apple" rel="noopener noreferrer" target="_blank">Review our show</a> on Apple Podcasts.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>