Using Google Analytics to increase your conversions with Vicki Jakes

Today’s episode of the podcast is an interview with Vicki Jakes who is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. We talk all about Google Analytics and how you can learn to love your data to help you increase conversions!   KEY TAKEAWAYS COVERED IN THE PODCAST  Google Analytics is a free tool that Google gives everyone that you can use to track activity on your website. You can then understand how many people are coming to your website, where they have come from and what content they have clicked on. Google Analytics is built by developers, for developers. Try to check your analytics weekly or just after you have run a specific campaign. The first report you should be checking on a weekly basis is the audience overview report – this will tell you how many people have come to your site. Google Analytics can detect if people have returned to your site or if they are a new user. A visit to your website is called a session – Google Analytics can tell you how many sessions per user. Pageviews is how many of your individual URLs have been viewed such as blog posts, product pages, privacy pages etc. It is important to track your page views to see how long people are staying on your site and what pages they are viewing. If you want to increase the amount of page views per customer, this could be done by making your pages more engaging and more ‘sticky’. Another way to increase the amount of time people spend on your website is to add recommendations at the bottom of blog posts to take users to other blog posts. Keep an eye on your average session duration – how long someone is spending on your website. Have a look at your mobile report – this will show the type of device users are using to access your site. Make sure you are optimising your website for where most of your traffic is coming from (mobile). Over half of all website traffic comes from mobile! Your acquisition report will tell you where your traffic has come f