Using Email Nurture Campaigns to Turn Your Prospects Into Customers

<p>According to a Marketo study, 96% of the visitors to your website aren’t ready to buy yet. And depending on the source you view, research shows that on average it takes anywhere from 5 to 10 touchpoints before a buyer makes a sale. In B2B business, it could take up to 13 touchpoints to even generate a qualified sales lead.</p> <p>So, how do you help move your prospects along through your buyer’s journey and turn them into customers? One excellent way is through email nurture campaigns. Email nurture campaigns are powerful tools for influencing prospects to become customers and generating repeat customers. </p> <p>If you're not leveraging Nurture campaigns to guide prospects through their buying journey then you are missing out on a marketing powerhouse and you are losing opportunities.  So let’s jump in and look at what email and text nurture campaigns are and how you can start using them today.</p> <p>In this episode, we’ll discuss:</p> <p>What lead nurturing is and why it’s important.</p> <p>How a small business can nurture leads using email.</p> <p>The different parts that make up an email lead nurturing campaign.</p> <p>How you can leverage marketing automation to nurture leads.</p> <p>Real-life examples of email nurture campaigns to help you understand how they work. </p> <p>How you can get started with a lead nurturing strategy for your small business.</p> <p><br /></p> <p><br /></p>