Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [Ep. 66]

<p><span style="font-weight: 400;">In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. </span></p> <p><span style="font-weight: 400;">This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, </span></p> <p><em><span style="font-weight: 400;">“If you sell something online, you should probably be sending marketing emails. Otherwise, you’re leaving money on the table.”</span></em></p> <p><span style="font-weight: 400;">In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can’t fill. </span></p> <p><span style="font-weight: 400;">He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners. </span></p> <p><span style="font-weight: 400;">If your list of email subscribers is simply gathering dust, you don’t want to miss out on Greg’s valuable insights!</span></p> <h3><span style="font-weight: 400;">Topics Discussed in this episode:</span></h3> <p><span style="font-weight: 400;">How Greg got his start in the world of email marketing (01:16)</span></p> <p><span style="font-weight: 400;">How email marketing has evolved over time and why it remains relevant (06:49)</span></p> <p><span style="font-weight: 400;">Why email marketing is an essential tool for e-commerce businesses (14:39)</span></p> <p><span style="font-weight: 400;">The foundations of setting up a successful email marketing strategy (21:16)</span></p> <p><span