Using data for Excellent Customer Service

<div class= "et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Neil Hoyne has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.”</p> <p>As Google’s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he’s earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania.</p> <p>His first book, Converted: The Data-Driven Way to Win Customers’ Hearts, was published in February 2022 by Penguin Random House. He hopes you like it.</p> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><strong>Connect with Jon Dwoskin:</strong></p> <p>Twitter: <a href= "https://twitter.com/jdwoskin">@jdwoskin</a><br /> Facebook: <a href= "https://www.facebook.com/jonathan.dwoskin">https://www.facebook.com/jonathan.dwoskin</a><br /> Instagram: <a href= "https://www.instagram.com/thejondwoskinexperience/">https://www.instagram.com/thejondwoskinexperience/</a><br /> Website: <a href= "https://jondwoskin.com/">https://jondwoskin.com/<br /></a>LinkedIn: <a href="https://www.linkedin.com/in/jondwoskin/">https://www.linkedin.com/in/jondwoskin/</a><br /> Email: <a href= "mailto:jon@jondwoskin.com">jon@jondwoskin.com</a><br /> Get Jon’s Book: <a href= "https://jondwoskin.com/the-think-big-movemen