Using Data-Driven Algorithms To Find Your Agency's Sweet Spot

<p>Do you know how using AI and data-driven algorithms could help you save money on inefficient positioning? Anne Cheng is an entrepreneur that started her business with an idea in mind: what if she could get inside the heads of people and understand what information they required to make decisions? <a href= "https://www.superchargelab.com/" target="_blank" rel= "noopener">Supercharge Lab</a> is a cognitive artificial intelligence company that uses AI and data to try to understand what goes on inside customers' heads, or rather listen to the voice in their head. In this episode, Anne sat down with Jason to explain how this AI technology works, why business owners should embrace that it is the future and use this innovation to their benefit, and how agency owners could use it to create specific targeting and sales and marketing content that resonates with its audiences and find their sweet spot in the market.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Getting inside people’s heads.</strong> How can we really understand what goes on inside someone’s head? Anne explains that what really gives us away is how we write, instead of what we write. The tones, the structure, the number of emojis, and the type of words we use are giveaways that offer a glimpse into things like our emotional state, personality style, social styles of interaction, and conflict management. Her company uses this data to build algorithms that help them put people in categories of psychological profiles or cognitive styles. “After we applied it to sales and marketing, we've seen a significant lift in our customer ROI,” she says.</li> <li><strong>How the industry will change.</strong> Will AI replace what agencies are doing for clients? This technology is becoming quickly democratized. A few years ago artificial intelligence was all about building training models and putting in huge massive slices of data. Today it costs $16 and 39 cents to run a learning model. It can be really quick and easy to train a model with a high level of accuracy. Is