Using Customer Experience to Drive Support Automation with Christopher Rotz, Director of Process and Analytics at American Pacific Mortgage

In this episode of The Support Automation Show, a podcast by Capacity, Justin Schmidt is joined by Christopher Rotz, Director of Process and Analytics at American Pacific Mortgage. They discuss the concept that implementing support automation should be focused on the customer experience. For it to truly be considered a success, customers should want to use it, not have to use it.