Using Behavioral Science in Marketing

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC752.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors:<a href= "https://www.marketingarchitects.com/book"><strong>Marketing Architects</strong></a> and <a href= "https://rocketmoney.com/moc"><strong>Rocket Money</strong></a></p> <p>Get Nancy's book <a href="https://amzn.to/3UJxYbl">Using Behavioral Science in Marketing</a> here</p> <p>Sparked by Chialdini</p> <p><strong>7:11</strong> <strong id= "docs-internal-guid-de843fd6-7fff-fad1-1ac5-299fc8dc1024">Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.</strong></p> <p dir="ltr"><strong id= "docs-internal-guid-de843fd6-7fff-fad1-1ac5-299fc8dc1024">Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. <a href= "https://www.marketingarchitects.com/book">Click here</a> to get your copy today.</strong></p> <p>Using Autonomy Bias to generate over 400% lift</p> <p>But you are free... to double your results</p> <p>Choice Architecture</p> <p><strong>19:04 - 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to <a href= "https://rocketmoney.com/moc">RocketMoney.com/moc</a></strong></p> <p>Time Framing (<a href= "https://www.marketingovercoffee.com/2021/08/27/find-your-red-thread-with-tamsen-webster-marketing-over-coffee/">past interview with Tamsen Webster</a>)</p> <p>Temporal Landmarks</p> <p>Saturating Food Pictures</p> <p><a href="https://www.hbtmktg.com">HBT Marketing</a></p> <p>Join The <a href= "https://www.trustinsights.ai/analyticsformarketers">Analytics for Marketers</a> Slack group!<