Using Ads to Sell Books, Working with Co-Authors, and Creating a Literary Universe with Mal Cooper

<p>Episode 025 / Science fiction author Malorie Cooper joins Jami and Sara this week to talk about advertising as well as the pros and cons of co-authoring books. They also dive into how Mal created a massive literary universe and Mal’s non-fiction books for authors. You can find show notes and links at <a href= "https://www.wishidknownforwriters.com/">wishidknownforwriters.com.</a></p> <p>In the intro, Jami talks about her launch, which is happening today! (Congrats!) Jami also shared the title of a book Sara saw mentioned on The Creative Penn’s Twitter feed: <a href= "https://books2read.com/u/bPKgNR">1000 character Reactions from Head to Toe</a> by Valerie Howard. </p> <p>Sara can see the end in sight for the first draft of what she thought would be a “short 40,000” Christmas mystery. (Current word count is 45,000 and climbing!) </p> <p>Both Jami and Sara recommend the <a href= "https://6figureauthors.com/podcast/amazon-sales-ranking-more-visibility-and-book-promos-with-david-gaughran/"> Six Figure Author podcast with David Gaughran,</a> who has a new update out for <a href="https://books2read.com/u/b5Zlqk">Let’s Get Digital</a>. </p> <p>In this podcast episode, you’ll discover:</p> <p> </p> <ul> <li>Why using tropes in ads can be game-changing</li> </ul> <p> </p> <ul> <li>How reading helped Mal learn how to write and meet reader expectations</li> </ul> <ul> <li>Challenges around using action tags</li> </ul> <ul> <li>Inexpensive ways to gain readers</li> </ul> <ul> <li>How Mal went against type with a cover style and how it paid off</li> </ul> <ul> <li>Testing Mal’s done around pricing</li> </ul> <ul> <li>Calculating read-through and using it to assess the best price points for books</li> </ul> <ul> <li>What Mal wishes she’d known about also-boughts as well as the importance of the quality of the traffic you send to your sales page</li> </ul> <ul> <li>Mal’s experiment of going wide</li> </ul> <ul> <li>Tips for working with co-authors </li> </ul> <ul> <li>How Mal created a sprawling literary universe </li> </ul>