User Testing: The Answer to Increased ROI and Reduced Churn With Quinn Zeda [Ep. 69]

<p><span style="font-weight: 400;">You never get a second chance to make a first impression. While an attractive website may draw consumers in, user testing is often the key to creating a memorable, user-friendly buying journey that’ll keep consumers coming back for more. </span></p> <p><span style="font-weight: 400;">In this episode, we’re joined by user testing expert Quinn Zeda. Quinn is the founder of Conversion Crimes, an accessible and affordable user testing platform. She reveals how user testing can reduce your bounce rate and increase conversions by helping you get inside your customers’ heads. According to Quinn,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“User testing reveals the why behind your website data and analytics. It helps you understand what's motivating people or what's causing friction for them. Then it's really easy to understand how to make a change or improvement on your website to solve that problem.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">Quinn explains which areas of your website to focus on when performing user testing, and discusses some of the common mistakes that people make when trying to optimize their site’s usability.</span></p> <p><span style="font-weight: 400;">Quinn also gives us some insights into her journey as a SaaS founder, the lessons she learned along the way, and the various obstacles she had to overcome getting Conversion Crimes off the ground. </span></p> <p><span style="font-weight: 400;">If you're searching for the secrets to an improved user experience and reduced churn, then look no further!</span></p> <h3>Topics Discussed in this episode:</h3> <ul> <li><span style="font-weight: 400;">How Quinn became involved in the world of online business (03:40)</span></li> <li><span style="font-weight: 400;">What inspired Quinn to start her SaaS business, Conversion Crimes (06:59)</span></li> <li><span style="font-weight: 400;">The obstacles Quinn had to overcome when launching her new business (14:38)</span></li> <li><span st