User Generated Content: What is it and how can you use it?

<p>Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?</p><p>No, you dig around. </p><p>You Google them, check social media and even ask friends that might know about the product or service.</p><p>What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.</p><p>Find out more about user generated content and why you should use it on this episode of This Week In Marketing.</p><p> </p><p><strong>What you’ll learn in this episode</strong></p><ul><li>The benefits of using UGC for your business</li><li>Real world examples that aren’t watch related</li><li>A simple way you can start creating UGC</li></ul>