US Government Takes Google to Trial, a New Public Project, and Weird Niche Sites

<p><!-- wp:paragraph --></p> <p>Spencer Haws and Jared Bauman, from 201 Creative, are back with the latest news in niche sites, SEO, and affiliate marketing. </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The first order of business this week is the news that the Google Core Update has finished rolling out. Jared talks about how, instead of looking at his Google Analytics to see how his sites weathered the storm, he looks at his ad networks.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Jared shares information about the impact on a few of his sites and he talks about focusing more on earnings as opposed to fluctuations in traffic. Jared and Spencer also talk about how the update doesn’t appear to have had much of an impact on AI content.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The next news item on the agenda is <a href= "https://www.nytimes.com/2023/09/06/technology/modern-internet-first-monopoly-trial-us-google-dominance.html" target="_blank" rel="noreferrer noopener">the upcoming trial</a> between the US vs. Google. Spencer talks about the potential implications of this monopoly trial, which is expected to last 10 weeks, on niche site owners and bloggers. </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The main focus of the trial is whether or not it was illegal and monopolistic to not allow any other search engines to be used by default, although there are many other issues that will also be addressed in this important trial, which is expected to set a precedent.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They also mention quickly how Google is also in the news in the EU, where it’s accused of being a <a href= "https://www.searchenginejournal.com/google-designated-a-gatekeeper-under-eu-rules-what-it-means/495614/#:~:text=Google%20is%20designated%20as%20a,power%20of%20big%20tech%20companies." target="_blank" rel="noreferrer noopener">“gatekeeper”</a> and has been ordered to give more freedom to other companies to compete under the new EU