UpSpring PR: How to Build a PR Strategy (w/ Tiffany Rafii)

<p>PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.</p><p><strong>Interview Takeaways</strong></p><ul> <li>Leverage growth with PR</li> <li>Time your PR efforts right</li> <li>Grow business step-by-step</li> <li>Position for initial growth</li> <li>Use the talent you have</li> <li>Choose how to grow</li> <li>Double your focus group benefits</li> <li>Balance focus and flexibility</li> <li>Define your goals</li> <li>Get out there with SEO</li> <li>Open the door with PR</li> <li>Let go of the paid-ad dream</li> </ul><p><strong>Show Links</strong></p><ul> <li>Check out <a href="http://www.upspringpr.com/">UpSpring PR</a> </li> <li>Connect with Tiffany Rafii on <a href="https://www.linkedin.com/in/tiffanytabar/">LinkedIn</a> </li> <li>Connect with George Valdes on <a href="https://www.linkedin.com/in/georgevaldes/">LinkedIn</a> or <a href="https://twitter.com/georgevaldes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> </li> <li>Check out <a href="https://monograph.io/">Monograph</a> </li> <li>Follow Monograph on <a href="https://www.linkedin.com/company/monograph/">LinkedIn</a> or <a href="https://www.instagram.com/monographhq/">Instagram</a> </li> <li> <a href="https://monograph.io/blog">Listen and read more</a> about Monograph</li> </ul>