Up-End the Printer Industry with Kent Wilson

<p><b><strong>Nuggets:</strong></b></p><ul> <li>James Dyson approached incumbent vacuum manufacturers with his idea for a bagless vacuum cleaner. They shot him down because “they sell bags”</li> <li>Even if your business is starting small, imagine the pitfalls you may encounter if it must rapidly scale.</li> <li>Be obsessed with your customers. It will arise from natural curiosity and even a bit of natural insecurity.<p></p> </li> </ul><p><b><strong>Action Steps:</strong></b></p><ol> <li>Find co-founders who complement your skill set; can save a ton of money over hiring everything out in the beginning</li> <li>Talk with home printer users to learn what matters most to them and how you can service them better than incumbents; build a list of potential customers from these conversations</li> <li>Create a Kickstarter campaign to presell the idea to your list</li> <li>Get a better printer designed and prototyped</li> <li>Find a manufacturer who will make your product</li> <li>Raise money as needed to fund manufacturing (that will likely be the expensive part of this idea)</li> </ol><p><br></p><p><strong>Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.</strong></p><p><b><strong>Links:</strong></b></p><ul> <li><a href="https://www.amazon.com/Built-Sell-Creating-Business-Without/dp/1591845823">Built to Sell</a></li> <li><a href="https://www.amazon.com/Automatic-Customer-Creating-Subscription-Business/dp/159184746X">The Automatic Customer</a></li> <li>Everyone’s favorite Office Space <a href="https://www.youtube.com/watch?v=OFXlX5RnKLo">printer scene</a> </li> <li><a href="https://rvsnappad.com/">RV Snap Pad</a></li> <li><a href="https://www.linkedin.com/in/kent-wilson-35ba236/">Kent’s LinkedIn</a></li> </ul><p><br></p><p><em>Kent Wilson is the co-founder and CMO of RV Snap Pad  He is in charge of