Unreasonable Hospitality with Will Guidara

<p>If you walk up to someone and say “you’re being unreasonable!” most people would be offended. Will Guidara, however, would take it as a compliment.  </p><p>A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality....they made it unreasonable.  </p><p>I had a chance to sit down and talk to him about how he learned the power of being unreasonable.</p><p>This is… A Bit of Optimism.</p><p>For more on Will and his work, check out his new book <i>Unreasonable Hospitality</i> below or wherever you prefer to buy your books: </p><p><a href="https://simonsinek.com/optimism_press_books/unreasonable-hospitality/">https://simonsinek.com/optimism_press_books/unreasonable-hospitality/</a></p>