UNPACKING - Largest & First B2B Influencer Marketing Study

GUEST – Sanesh Maharaj our Head of Influence at Ogilvy Public Relations & Influence<br /> <br /> Key highlights:<br /> <br /> 1. B2B influencer marketing outperforms brand-only marketing by 67%.<br /> <br /> 2. Tech dominates African influencer marketing (56%), with finance and healthcare following.<br /> <br /> 3. In South Africa, 73% prefer data-driven insights from research organisations with business leaders (48%) and journalists (36%) trailing.<br /> <br /> 4. Across Africa, 59% of execs confirm external B2B influencers boost employee performance.<br /> <br /> 5. Globally, 49% of C-Suite marketers believe influencers enhance brand credibility. <a href="http://www.kayafm.co.za/">Kaya FM </a>