Unnecessary Research Reveals CISOs Hate Cold Calls

<p>All links and images for this episode can be found on CISO Series</p> <p><a href= "https://cisoseries.com/unnecessary-research-reveals-cisos-hate-cold-calls/"> https://cisoseries.com/unnecessary-research-reveals-cisos-hate-cold-calls/</a></p> <p><!-- wp:paragraph --></p> <p>In a study we never actually conducted, our fellow security leaders said unequivocally that there never has been a time they welcome a phone call from someone they don't know trying to book a demo to see a product they have no interest in.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>This episode is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href= "http://twitter.com/dspark">@dspark</a>), producer of CISO Series and guest co-host <a href= "https://www.linkedin.com/in/andysteingruebl/">Andy Steingruebl</a> (<a href="https://twitter.com/asteingrubl">@asteingruebl</a>), CISO, <a href="https://pinterest.com">Pinterest</a>. Our guest this week is <a href= "https://www.linkedin.com/in/andy-purdy-9b1b554/">Andy Purdy</a> (<a href="https://twitter.com/andy_purdy">@andy_purdy</a>), CSO, <a href="https://www.huawei.com/en/">Huawei</a></p> <p><!-- /wp:paragraph --><strong>Thanks to our podcast sponsor, Living Security</strong></p> <p><a title="Living Security" href= "https://www.livingsecurity.com/forrester-report-how-to-manage-the-human-risk-in-cybersecurity?utm_source=CISOSeries&utm_medium=banner&utm_campaign=podcasts"> <img src= "https://assets.libsyn.com/secure/show/24425/LivingSecurityBannerAd2.jpg" alt="Living Security" width="600" height="74" /></a></p> <p><em>Traditional approaches to security communication are limited to one-off training sessions that fail to take customers, regulators, and other external stakeholders into account and rarely affect long-term behavioral change.<br /> <a href= "https://www.livingsecurity.com/forrester-report-how-to-manage-the-human-risk-in-cybersecurity?utm_source=CISOSeries&utm_medium=banner&utm_campaign=podcasts"> This report</a> lays out a four-step pla