Unlocking the Power of Pricing Analytics to Optimize Your Pricing with Kevin Coppinger

<p><strong>Kevin Coppinger</strong> is currently the Director of Analytics in Ferrellgas. He is passionate about leading groups that turn large data into an asset, providing leadership the opportunity for insights and actions.</p> <p>In this episode, Kevin shares his analytics journey as he talks about the importance of data in providing better service and becoming a better service provider in the field.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Discover why data is power and how the understanding of it makes everything better;</li> <li>Understand why an analyst needs to be a good overall communicator if he wants to be good at what he’s doing;</li> <li>Find out how knowing your competitors help you understand where your company and your products should fit in the field.</li> </ul> <p> </p> <p align="center"><strong>“Figure out who your top three competitors are and find their biggest weakness and their biggest strength when it comes to product offering and price.”</strong></p> <p align="center"><em>– Kevin Coppinger</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>02:40 – Talking about his failed CPA journey and how it led him to pricing</p> <p>05:57 – Discussion about insurance, price segmentation, and the cost-plus model</p> <p>09:20 – Ferrellgas and what Kevin does as he works there</p> <p>14:04 – Ferrellgas tank users vs. non-Ferrellgas tank users and using analytics for overall betterment</p> <p>20:16 – Why a good analyst needs to be a good interviewer and communicator nowadays</p> <p>26:37 – How his background in accountancy helped him in switching to analytics</p> <p>30:01 – Kevin’s pricing advice for the listeners</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>“Price is the most important signal that a company sends to its consumers but willingness to pay is almost as important as what they think of your actual product.” <em>– Kevin Coppinger</em></p> <p>“Customers would want to behave the way we wanted them to behave, so that they could c