Unlocking the Power of Customer Value Optimization

Valentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors.