Unlocking the Black Box of Pricing: Why Pricing is So Easy in Theory but Not in Real Life with Alessandro Monti

<p><strong>Alessandro Monti</strong> <span style= "font-weight: 400;">is a pricing enthusiast and expert on all topics related to monetization, conversion, upselling, and digital pricing history. He’s an experienced consultant, advisor, mentor, and speaker in all fields related to price management, sales excellence, marketing, and corporate strategies.</span></p> <p><span style="font-weight: 400;">He's also a dedicated professor and lecturer for Marketing, Pricing, Sales and Digital Transformation at the CBS International Business School in Cologne.</span></p> <p><span style="font-weight: 400;">In this episode, Alessandro talks about the importance of learning the pricing basics, the fundamental pricing relationships that must be considered before pricing a product, and how a customer perceives a price ‘fair’.</span></p> <p><span style="font-weight: 400;">[powerpress] </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn why history is important in pricing, and the other fundamental factors to consider in coming up with a price</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out what the ‘Blackbox of pricing’ is all about and why not all people know about it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn the importance of why as a pricing professional you need to live, breathe, and ace the basics first before you come up with pricing shortcuts and beta tests</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Learn the fundamentals. Understand the basic mechanisms. In the long run, this will yield you far better results than just the ‘easy and quick’ approach to pricing.”</strong></p> <p><span style="font-weight: 400;">- Alessandro Monti</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style=