Unlocking the 3 Keys of a Values-Based Agency

<p class="p1">Fran Biederman-Gross has grown her firm Advantages from a local printing business to a global end-to-end communications agency. As the CEO and founder an Inc. 500 company, she leads her clients on an invaluable journey of brand discovery that reveals their 3 keys: Purpose, Values, and Story. She joins the Smart Agency podcast to get really deep with understanding your purpose and communicating it in a way that gets your team and clients behind it.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>The quickest way to become profitable to attach it to your why</strong>. There is an overarching commonality in everything that you do. Understanding it and harnessing it for your business is where profitability becomes possible.</li> <li><strong>Company core values don't exist.</strong> Values are very individual. They can be shared within an organization or community but not dictated. You want to align yourself with a team that shares your values and can contribute in a way that supports them.</li> <li><strong>Knowing your why will win more agency business.</strong> As Simon Sinek puts it, "people don't buy what you do. They buy why. you do it." Don't take the easy way out. When you're identifying your why, go five levels deep and get to the real core of it.</li> </ol> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Oribi: </strong></span>Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out <a href="http://Oribi.io/smartagency" target="_blank" rel="noopener">Oribi.io/smartagency</a> for a free trial. Plus when you sign up for Oribi <strong>get 20% off the first three months</strong> with promo code: Smart Agency</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-a