Unlocking India's massive growth potential - A conversation with Tata Starbucks

<p>In a new three-part series, we're exploring the exciting growth potential for coffee businesses in India - from international chains and the rise of specialty coffee to the increasing recognition of Indian grown coffees.</p><p>To kick things off, we're speaking with Deepa Krishnan, Chief Marketing Officer of international powerhouse <a href="https://www.tataconsumer.com/brands/out-of-home-retail/tata-starbucks">Tata Starbucks</a> - a joint venture between Starbucks and India's Tata Consumer Products.</p><p>In this fascinating conversation Deepa shares insights on Tata Starbucks’ expansion strategy, how Indian coffee culture is evolving and what is driving this vast and vibrant market. </p><p>Credits music: "My Love" by <a href="https://open.spotify.com/artist/5iqHjo23NjSwYJKVexKP44">Baron Goodlove</a> in collaboration with <a href="https://www.coffeemusicproject.com/">The Coffee Music Project</a> and <a href="https://www.instagram.com/sebcollective/?hl=en">SEB Collective</a></p><p>Sign up for our newsletter to receive the latest coffee news at <a href="https://www.worldcoffeeportal.com/">worldcoffeeportal.com</a></p><p>Subscribe to 5THWAVE on Instagram <a href="https://www.instagram.com/5thwavecoffee/">@5thWaveCoffee</a> and tell us what topics you'd like to hear</p>