Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">If you’ve been paying attention to, well, <em>anything</em> for the past few years, you’ll know it’s getting harder to know who you can trust. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">And knowing this can make you a better marketer. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">That’s one of the key insights Stephen Denny, Managing Director at </span><a href="https://dennyleinbergerstrategy.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Denny Leinberger Strategy</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, learned writing his book </span><a href="https://www.amazon.com/Unfiltered-Marketing-Credibility-Customers-Distracted/dp/1632651785" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Unfiltered Marketing</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In today’s episode, he and I discuss the 3 key insights from his book:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why trust is collapsing</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why people now only trust themselves</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How brand loyalty has changed in light of these facts</span><br><br></li> </ul> <p><span style="color: rgb(0,0,0);background-color: transparent;font-s