Understanding your client avatar

<p>Grace Jones once sang - “I am not perfect, but I am perfect for you”.</p> <p> </p> <p>This is the song I am about to send to a person who sent me an email of complaint this week.</p> <p> </p> <p>The email said, "<em>Peter, your continuous autoresponders are driving us</em> <em>mad. An occasional one is wonderful! A deluge, No, thanks. Signed off.</em>" </p> <p> </p> <p>It is essential to recognise what our clients or potential clients think, feel, fear, aspire to, their shortfalls, and strengths are. I urge people in marketing to be mindful of their client's avatars every time they communicate with them.</p> <p> </p> <p>Here are my thoughts about this. Learn more about the reason for my podcast, why I email you when it is ready and what you can take out of it.</p> <p> </p>