Understanding Media The Extensions of Man, by Marshall Mcluhan

Understanding Media: The Extensions of Man by Marshall McLuhan shifts our attention from the content to the medium itself. The wide use of the telephone, telegraph, radio, television and other electronic media has established a new form of culture and communication methods. Media and humans have been evolving together and shaping each other along the way. How should we acquire knowledge, collaborate and connect in the future? Understanding media is understanding the future.