Understanding Influencer Marketing with Natalia Cortazar

<p>In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&amp;M, TikTok and Pret and now works with some of the biggest influencers around.</p> <p><br></p> <p>This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.</p> <p><br></p> <p>If you're new around here, make sure you're following Girls in Marketing on social media:</p> <p>LinkedIn: https://www.linkedin.com/company/girls-in-marketing/</p> <p>Instagram: https://www.instagram.com/girlsinmarketing/</p> <p>TikTok: https://www.tiktok.com/@girlsinmarketingg</p>