Understanding and Learning From the Cheat Codes of Marketing with Ed Breault of Aprimo

<p><a href="https://www.linkedin.com/in/edmundbreault/">Ed Breault</a>, Chief Marketing Officer at <a href="https://www.aprimo.com/">Aprimo</a>, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. </p><p>Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. </p><p>Ed talks about how marketing content has shifted due to easier accessibility. The ease of entry as a content creator along with affordable media has expanded a creator’s reach. The caveat though is that creators now have to compete for attention. This contrasts with traditional media which was about competing for time with a captive audience. Ed advises creators to know their audience well. Value isn’t always about learning—it’s also about entertaining. </p><p>Expanding on this, Ed says that businesses need to really know their customers. This allows them to deliver the best customer experience. Being customer zero helps a business understand its customer's journey and improve CX.</p><p>Business leaders looking to improve their customer experience and their marketing effectiveness will find this episode helpful.</p><ul><li>LinkedIn - <a href="https://www.linkedin.com/in/edmundbreault/">https://www.linkedin.com/in/edmundbreault/</a></li><li>Marketing Cheat Codes Podcast - <a href="https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734">https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734</a></li><li>Website - <a href="https://www.aprimo.com/">https://www.aprimo.com/</a></li></ul><p> </p><p>This episode is brought to you by Content Allies.</p><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. <