TWIM The 5 “Ps” of Leveraging Open Houses into Leads | This Week in Marketing

<p>There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process.</p> <p>But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future.</p> <p>In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.” </p> <p>If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now!</p> <p>In this episode, Jason discusses… </p> <p>0:00 – Turning Open Houses into leads</p> <p>2:10 – Step 1: Procure</p> <p>4:10 – Step 2: Promote</p> <p>10:24 – Step 3: Prep</p> <p>11:38 – Step 4: Perform</p>