Turn Your Market Research into Positioning Strategies

<p>Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale?</p> <p>Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.</p> <p>In this conversation Scott will also discuss:</p> <ul><li>What kinds of market research will help you build better positioning</li> <li>Practical ways to conduct research with limited budgets and time</li> <li>How to drive market knowledge into every product and marketing decision to drive better results</li> <li>How to align with leadership to successfully jumpstart your positioning workflow</li> </ul>