Turn Challenging Events into Opportunities to Grow Your Biz

Just in case you haven't seen or shared with your clients and prospects something that can hopefully, favorably influence their fears and concerns about the impact of the Coronavirus (Covid-19), the one I've seen that does the good job of explaining this new virus, it's effects, and best prevention tips (without any of the media hype either way), is from the Mayo Clinic. You can view their special report link in the show notes (http://bit.ly/2IDU3Wq). Of course, there are many great, short reports out there for you to use from very reputable organizations. After you’ve sent an email to your clients and prospects, implementing 2 ideas I’m going to share can turn these challenging events into an opportunity to elevate your client value and grow your business. 1. CALL every client. Glean your talking points for that conversation from the text in the email you previously sent them. Sample Script for a Financial Advisor - “You may have seen the email l sent with my thoughts about how the Coronavirus events could impact your money. The purpose of my call is to see how you’re feeling and answer any questions you may have.” Listen with empathy. Be prepared to respond to market, economy, and Coronavirus questions. Ask follow-up questions and listen with empathy. If the 'door opens' to have another phone conversation or a face-to-face meeting that may lead to being of service and doing more business, step through it. If not, feel good about being of service to your clients. Well done. 2. CALL every prospect, friend, and family member in your database to have the same conversation. This means that you sent the same message your clients received to your prospects, friends, and family members. The same script works (for a Financial Advisor). “You may have seen the email l sent with my thoughts about how the Coronavirus events could impact your money. The purpose of my call is to see how you’re feeling and answer any questions you may have.” Listen with empathy. Be prepared to respond to market, economy, and Coronaviru