True Account-Based Strategy and Asking the Right Sales Questions with Clay Bentley

Clay Bentley is the VP of Sales at Metadata, a B2B demand generation platform that performs the most critical functions of your ABM programs. In this podcast, Clay and Jeremey talk about everything from adjusting your ICP in account-based marketing to building sales organizations. Listen in as they discuss why account-based strategy needs to support the full customer lifecycle and how to have better sales conversations about the everyday, tactical concerns that resonate with buyers. Visit SalesLoft.com for show notes and insights from this episode.