Trevor Turnbull | Using LinkedIn the Right Way

<p>There are a lot of misconceptions about LinkedIn out there, says Trevor Turnbull. It’s not Facebook for business people. It’s not an online business card and resume. It’s not a place to spam hundreds of people hoping to find leads.</p><p> </p><p>But when used correctly this social media platform can pull in a steady stream of qualified prospects, says Trevor. And he should know. He’s The LinkedIn Guy, with more than 26,000 people having gone through his training programs.</p><p> </p><p>In this episode, he talks about an effective client acquisition system he’s created, the LinkedIn Linchpin Method, that leverages the true value of LinkedIn, as well as…</p><ul> <li>How to avoid being perceived as a spammer<p></p> </li> <li>A content creation strategy that actually works, including a format you wouldn’t expect<p></p> </li> <li>Why you must start a conversation with a prospect before you ever talk to them – and how to do it<p></p> </li> <li>The reason you must act like a “human” on LinkedIn <p></p> </li> <li>And more</li> </ul>