Trashing the One Size Fits All Approach to B2B Marketing with Sara Pion of Alyce

<p>Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes.</p><p>0:00 Intro <br>1:16 Conversation with Sara <br>2:32 Experience at Drift <br>6:02 Brand voice and tone <br>10:08 What is Alyce <br>14:20 Market to end consumer <br>19:38 Direct mail <br>22:40 Hub Spot <br>26:15 Exciting new B2B Trend <br>30:12 B2B trend to put to rest <br>31:56 Office Hours <br>33:25 Outro </p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Sara: |<a href="https://twitter.com/sara_pion?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter </a>| <a href="https://www.linkedin.com/in/pion/">LinkedIn </a>| <a href="https://www.alyce.com/">Alyce </a><br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a></p>