Transforming Neighborhood Security one Ring at a Time

<p>On <i>IT Visionaries,</i> we talk a lot about security, but we mostly talk about cybersecurity and making sure that your networks are protected from cyber criminals. We don’t really talk about in-the-flesh criminals and how technology is helping to keep them out of your home.</p><p>But what is the value of home security? Is it being able to constantly check your front door to see if a package has arrived? Is it the calmness that comes with being notified that there’s movement in your driveway? Or is it simply the piece of mind that you get when you know that if something goes wrong, you’ll know it? </p><p>In 2014, Ring did something no other company else had done: andit gave homeowners a sense of security by providing a 24/7 view of their front door… </p><p><i>“[We ] had a mission around how to create a better layer of security for people to always be home. Our slogan is always home. What that did was allow people to either answer the door comfortably from their phone, whether they actually wanted to go to the door, or if you weren't home, at least give the perception that you were home and the doorbell was really an amazing product to start with.</i></p><p>Over the last seven years, Ring has built a businessan business empire fromoff of not just doorbells, tobut an entire smart home that is accessible to everyday homeowners. <a href="https://www.linkedin.com/in/josharoth/">Josh Roth</a> is the CTO at Ring, and it's his responsibility to build an ecosystem that gives those homeowners some piece of mind. On this episode of IT Visionaries, Josh discusses how Ring went from a start-up trying to find product-market fit, to an Amazon acquisition thatacquisition  billion-dollar company that now sells hundreds of thousands of security and smart devices every month.Enjoy! <br /> </p><p><strong>Main Takeaways</strong></p><ul><li><strong>More Than A Doorbell</strong>: You products need to be able to make that initial connection with consumers, but your products and services must consistently remind the user why your tec