Trademarks and Amazon Brand Registry Help with Attorney Ben Becker

<p><span style="font-weight: 400;">It’s time to talk all about trademarks and brand registry for your Amazon store again, and not just because we tend to get a lot of questions about this topic in general, but also because Amazon has changed some of the rules recently. As always, we have our resident trademark expert, attorney Ben Becker, on hand to lead us all through the changes and to respond to some of the more frequent questions that come our way.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Once again, I’ll begin by reminding you of our incredible workshop that we have coming up – I just can’t wait to see you all – and then Ben will bring us up to date on some of his own news. From there on, it’s all about the trademarks – their importance, incorporating other brands into your trademarked brand, getting them done yourself or with an attorney, and a comparison of ‘intent to use’ and ‘use in commerce’. We then go on to discuss best specimen submission practices, things to avoid doing when filing, the value to be found in asking questions, and what’s involved in enforcing your trademark. We’ll finish up by looking at what happens in a ‘cease and desist’ situation, and how to make Google Alerts work for you. Trademarks and brand equity are always going concerns among those of us in the bundling industry, especially now with the changes that Amazon is implementing, so you really owe it to yourself and your business to listen in and soak up the valuable information and advice offered here today.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>This week on the Amazon Files:</strong></p> <ul> <li><span style="font-weight: 400;"> </span> <span style= "font-weight: 400;">The upcoming workshop</span></li> <li><span style="font-weight: 400;"> </span> <span style= "font-weight: 400;">What’s new for Ben</span></li> <li><span style="font-weight: 400;"> </span> <span style= "font-weight: 400;">The importance of trademarking</span></li> <li><span style="