Toy Industry History: Barry Schwartz on 50 Years of Making Hits

<p>Richard and Chris talk to Barry Schwartz of <a href="http://www.schwartzpr.com/" target="_blank">Schwartz PR</a> about his incredible career. From his start as a kid in vaudeville, Barry moved into PR (another kind of showbiz, he notes) and was the creative and PR force behind many hits of the mid-20th Century. From introducing LEGO and the Othello game to the United States, to launching Hello Kitty in America to the recent TOTY winner Create-A-Castle, Barry shares stories of how this happened and how the world of PR has evolved over nearly half a century. This is must-listen industry history, direct from someone who lived it and created it.</p> <p>In The Endcap, Chris and Richard talk about the potential demise of The Star Ferry in Hong Kong. It's a lighthearted, but heartfelt, conversation about a fixture of Hong Kong, which may be going away.</p> <p>The Playground Podcast is supported by <a href="https://www.globaltoyexperts.com/">Global Toy Experts</a>, <a href="https://www.thetoyguy.com/">The Toy Guy</a>, and <a href="https://www.beaconmediagrp.com/beacon-media/">Beacon Media Group</a>.</p> --- Support this podcast: <a href="https://anchor.fm/the-playground-podcast/support" rel="payment">https://anchor.fm/the-playground-podcast/support</a>