Total Wine CEO Shares Secret to Growth and Success - Troy Rice
Total Wine CEO Shares Secret to Growth and Success - Troy Rice

Total Wine CEO Shares Secret to Growth and Success - Troy Rice

Mouhamed Tv

41 min
Business & Finance
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<p>Total Wine &amp; More has grown into the<strong> </strong>countryโ€˜s largest independent retailer of fine wine.&nbsp;</p><p>CEO Troy Rice shares the core trait he seeks to instill in every employee and that heโ€™s also seen emulated by his personal mentors, legendary Home Depot Founders Bernie Marcus and Arthur Blank.</p><p>Once you hear Troyโ€™s story, youโ€™ll double down to make sure to foster this key trait in yourself and your team. He shares how it improves productivity,&nbsp;process, and the customer experience!</p><p>๐“๐จ๐ญ๐š๐ฅ ๐–๐ข๐ง๐ž &amp; ๐Œ๐จ๐ซ๐ž ๐ข๐ฌ ๐€๐ฆ๐ž๐ซ๐ข๐œ๐šโ€˜๐ฌ ๐–๐ข๐ง๐ž ๐’๐ฎ๐ฉ๐ž๐ซ๐ฌ๐ญ๐จ๐ซ๐žยฎโ€”was founded in 1991 when brothers David and Robert Trone opened their first wine store in Delaware. Now theyโ€™ve grown to 249 stores across 27 states and continue to open on average 15 stores each year!</p><p>Their typical store carries more than 8,000 world-class wines from every wine-producing region in the world. In addition, Total Wine &amp; More carries more than 2,500 beers, from Americaโ€˜s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category.&nbsp;</p><p>Troy joined them in 2017 as Chief Stores Officer. During his tenure, he led the Stores Organization to achieve significant milestones, including:</p><p>Leading the stores team through the pandemic.&nbsp;</p><p>Rapidly innovating processes to enable the digital business.&nbsp;</p><p>Developing talent to fuel growth.&nbsp;</p><p>Supporting real estate initiatives with new stores and an extensive modernization plan.&nbsp;</p><p>Driving laser focus on the customer experience.</p><p>Prior to joining Total Wine, Troy held senior leadership positions with Office Depot, Toys R Us and The Home Depot.&nbsp;</p><p>At Office Depot, as COO and President of Retail he led the retail merger of Office Depot and Office Max.&nbsp;</p><p>At Toys R Us, as EVP of Stores and Services he led their omni-channel efforts and was an early adopter of many of the services retailers practice today.&nbsp;</p><p>Troy spent 16 years with The Hom

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