Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

<p><span style="font-weight: 400;">In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond</span></li> <li><span style="font-weight: 400;">[02:15] Larry is from Winnipeg and he’s obsessed with unicorns.</span></li> <li><span style="font-weight: 400;">[02:47] Larry started WordStream in 2008 out of a bakery he frequented.</span></li> <li><span style="font-weight: 400;">[03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.</span></li> <li><span style="font-weight: 400;">[03:20] He sold the business one year ago.</span></li> <li><span style="font-weight: 400;">[04:22] Facebook is getting in trouble for questionable live streams and censorship.</span></li> <li><span style="font-weight: 400;">[04:55] The future of Facebook is private groups and messaging.</span></li> <li><span style="font-weight: 400;">[06:22] Live chats are a core growth marketing area on which to focus. </span></li> <li><span style="font-weight: 400;">[08:40] Anything you can do with email marketing,  you can do with messaging.</span></li> <li><span style="font-weight: 400;">[11:35] Use a chatbot builder like</span> <a href="https://mobilemonkey.com/"><span style= "font-weight: 400;">MobileMonkey.</span></a></li> <li><span style="font-weight: 400;">[12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.</span></li> <li><span style="font-weight: 400;">[15:10] This helps improve conversions.</span></li> <li><span style="font-weight: 400;">[17:25] In order to improve experiences, you would want to create content around questions people have.</span></li> <li><span style="font-weight: 400;">[19:11] By making a person c