Top 5 - Dan Abrams of Flylow

<p>Often, brands start with passion. Your brand exists to solve a problem for an underserved group. At first it’s rewarding to see how you impact the lives of others. But over time, money gets in the way and you lose sight of your purpose. </p> <p>It’s a sickening feeling and it can happen to anybody. So how do you prevent it? </p> <p>By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. By learning from someone who’s been through it before and come out on top. </p> <p>Like today’s guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Flylow continues to expand into other niches but has still managed to stay true to its roots, never putting money before purpose. </p> <p>In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots. </p> <p>Listen now! </p> <p><strong>Show highlights include:</strong></p> <ul> <li>How “divorcing your brand” helps you sleep better at night and lead your business with clarity (5:26) </li> <li>How your small brand can dominate multinational brands (even if you can barely scrape together a dollar for advertising)  (17:30)</li> <li>Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43) </li> <li>Why paying big bucks to celebrity athletes makes you less sales and damages your brand (and who to work with instead) (32:59) </li> <li>The “sun and shoes” method that lets you make critical decisions even if you’re stressed out of your mind (46:47)</li> </ul>