Top 5 Activities of a Great SaaS Customer Success Manager

<p><strong>Exclusive Download: </strong><a href= "https://www.danmartell.com/ebrflowplanner?utm_source=blog&utm_medium=hyperlink&utm_campaign=top%205%20activities%20of%20a%20great%20saas%20customer%20success%20manager" target="_blank" rel="noopener noreferrer">EBR Flow Planner™</a> – 9 Box Model to Run Your Executive Business Reviews, Retain High-Value Clients & Increase Expansion Revenue - https://bit.ly/3k6Yb2v<br /> <br /> --<br /> <br /> “<em>What the $%&# is a CSM… and how is that going to make me money?!”<br /> <br /></em>When I started out in business nearly 20 years ago, there was no such thing as a CSM.<br /> <br /> Those 3 letters just didn’t go together.<br /> <br /> Nowadays, most B2B SaaS businesses see a CSM as essential to scaling a business faster, <a href= "https://www.danmartell.com/reducechurn/">reducing churn</a>, <a href= "https://www.danmartell.com/increaseltv/">getting greater customer LTV</a> and protecting your brand.<br /> <br /> <span id="more-5181"></span>A CSM is a Customer Success Manager.<br /> <br /> It’s not a glorified support person (like I once thought) and yes, they <em>absolutely</em> make you more money.<br /> <br /> Having a great CSM on your team will boost your revenue.<br /> <br /> I believe that for every $1 you spend on a CSM, you should be getting $5x back in retention/expansion revenue.<br /> <br /> Funnel hackers would lose their minds over a funnel that converts 1:5 consistently, long-term…<br /> <br /> …and yet CSM’s get dismissed by young businesses as an unnecessary cost.<br /> <br /> I’m going to put an end to that mistaken belief in this week’s video, and I’ll open your mind to what a CSM should be doing in your business and why they are a godsend.<br /> <br /> After you watch this video, you’re going to understand how a great CSM can:<br /> <br /> Track your customer satisfaction with easy-to-follow metrics<br /> Help your customers fall in love with your products<br /> Reduce churn and improve customer retention<br /> Increase lifetime value with upgraded ac