Tools That Make Paid Advertising Easier | Ep. #392

<p><span style="font-size: 10pt;">In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Tools That Make Paid Advertising Easier</em></span></li> <li><span style="font-size: 10pt;">00:39 – Neil suggests using Google and Facebook’s own tools</span> <ul> <li><span style="font-size: 10pt;">01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use <a href= "https://adespresso.com">AdEspresso</a> if you really want</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:30 – You can set different audiences with <a href= "https://www.facebook.com/business/news/audience-insights">Facebook Insights</a></span></li> <li><span style="font-size: 10pt;">01:37 – Google has their <a href="https://adwords.google.com/home/tools/display-planner">Display Planner</a> and <a href= "https://adwords.google.com/home/tools/keyword-planner/">Keyword Planner</a> as well</span></li> <li><span style="font-size: 10pt;">01:48 – Neil likes <a href= "https://www.tryadhawk.com/">AdHawk</a> which lets him see what’s happening through his phone</span></li> <li><span style="font-size: 10pt;">01:59 – <a href= "http://www.adbeat.com/">Adbeat</a> looks at the trend in advertising spend</span></li> <li><span style="font-size: 10pt;">02:35 – <a href= "https://www.adstage.io/">AdStage</a> gives you insights on all your paid advertising channels</span></li> <li><span style="font-size: 10pt;">02:46 – There are some <a href= "https://slack.com/">Slack</a> tools for paid advertising</span></li> <li><span style="font-size: 10pt;">03:15 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics