Tony Kovicak - Lux Therapy

<p><span style="font-weight: 400;">In today’s episode, our guest is Tony Kovicak, founder of Lux therapy. Their product was wrapped around something more of a passion for health and wellness. They were able to find opportunities for growth within an area to create medical-grade light therapy that is a sleek, affordable, and really precise product that helps a ton of people. Tony’s going to unpack not only the product and its benefits, but also the human behind the scenes cause something like this doesn't come to fruition from someone who's not passionate about it.</span></p> <p><span style="font-weight: 400;">[6:06]</span> <strong>Why should we listen to you?</strong></p> <p><span style="font-weight: 400;">My path is a combination of athletics and self-reflection and family and a lot of different disciplines. I've had a lot of setbacks throughout my life, but I've always gotten better and I've continued to grow and find ways to enrich my life and not only my life, but the people around me, even in the most chaotic and wild times throughout my life, I've found ways to connect with people and through that passion and that wellness.</span></p> <p><span style="font-weight: 400;">[6:47]</span> <strong>How did that become a passion from a kid?</strong></p> <p><span style="font-weight: 400;">Not so much. I grew up the youngest of four within a Midwest family and had a pretty normal childhood. And I think throughout my life, I've continued to have goals and purposes that have brought this out of me in a few different ways. Thinking back on how this all came about to where I am today, I had continued down this path of continuing to have a stronger career.</span></p> <p><span style="font-weight: 400;">[7:38] When I started listening to my intuition and starting to understand what was really fulfilling for me, it was when I connected with people, it was when I was able to share something that brought out, not just goodness in me, but helping people see things that within themselves that they didn't really know were there.</