Tony Fish – CEOs Can Defraud a Business in Very Hard to Detect Ways

<p><a href="https://www.linkedin.com/in/tonyfish/"><strong>Tony Fish</strong></a> <span style="font-weight: 400;">thrives in complex, ground-breaking, and uncertain environments, bringing proven judgment and decision-making skills with cross-sectorial experience. He has a track record of sense-making and foresight, with enthusiasm and drive that is contagious. Tony is a maverick and (un)intentional rule breaker.</span></p> <p><span style="font-weight: 400;">His focus is on how the future of corporate governance, decision making, and judgment will be affected by complex data at the corporate board level. This focus leads him to speak about what board meetings will look like in 2025, and the implications and unintended consequences.</span></p> <p><span style="font-weight: 400;">Tony has founded, co-founded, sold, and listed many businesses and remains deeply passionate about new ways of creating value, inspiring, and supporting the next generation of thinkers and doers.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“You learn the most from the worst and the toughest times. There is no doubt that you go into your worst investment to learn more.”</strong></p> <p><span style="font-weight: 400;">Tony Fish</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <p><span style="font-weight: 400;">Tony made his worst investment ever as a board chairman. His company had a simple idea to deliver a product to three million captive customers in the UK market. Those customers had already fairly much adopted the product, but they were particularly sensitive to price. For this reason, all of the existing players, because of their large infrastructures, could not offer the price that would see the customers carry on being incredibly loyal.</span></p> <h3><strong>Getting it right from the start</strong></h3> <p><span style="font-weight: 400;">With this advantage, Tony’s company started from scratch with a different philosophy and different economics and got