Tony Cross-How To Build an Authentic Sales Culture

<p>If you want to drive sales results don't neglect culture. <a href="https://www.linkedin.com/in/tony-cross-a811b02/" target="_blank">Tony Cross</a>, CEO of <a href="https://www.growthmattersintl.com/" target="_blank">Growth Matters International</a>, believes that the culture of a sales team can either be an anchor or an accelerator. In this conversation, you'll learn how sales team performance can be enhanced by developing a culture of accountability and authenticity. Tony shares the key ingredients of a great sales culture and gives us some practical action items.</p> <p>Need inspiration this summer? Test drive the Selling From the Heart INSIDERS Group free for 30 days at: <a href="http://www.sellingfromtheheart.net/insiders" target="_blank">www.sellingfromtheheart.net/insiders</a>.</p>