Todd Caponi - Unexpected Honesty Drives Results

Todd is a Transpaerncy Nerd, Sales & Science Amalgamator and a Sales Historian so this conversation had plenty of potential... which it certainly fulfilled.   <p>After discussing how much of the modern thinking about selling isn't really that new, the talk turned to 'leading with a flaw'.</p> <p>Behavioural science shows that we can reduce the brain's resistance to ideas by proactively discussing the things we aren't so good at.</p> <p>The opposite of pretending to be perfect and what many would think sales is all about.</p> <p>Managing expectations and helping customers make the right decision is at the heart of collaboration.</p> <p>What can you be more honest about with customers?</p> <p> </p> <p>Learn more at <a href= "https://linktr.ee/fredcopestake">https://linktr.ee/fredcopestake</a></p> <p> </p> <p>Podcast sponsored by Remaster Media.</p>