Todd Caponi - Selling with sincerity, science and structure

<p>Todd is a Transparency Nerd, Sales & Science Amalgamator and a Sales Historian and also a second time guest on the show.</p> <p>This time the conversation turns to sales leadership and how he dealt with promotion on the basis of 'we think you're ready'.</p> <p>As someone who value process and structure he set about building a way of working optimised withh behavioural science.</p> <p>This has further developed with an emphasis on the five key responsibilities as sales leader now and which his new book is written around (Focus, Field, Fundamentals, Forecast, Fun).</p> <p>We talk about some of the more counter intuitive elements of selling and why seeing payoff of effort is important to for intrinsic motivation.</p> <p>Ultimately though. has 'salesmanship' really changed?</p> <p><a href="https://linktr.ee/fredcopestake" target="_blank" rel= "noopener">https://linktr.ee/fredcopestake</a></p>