Tisha Thompson, Founder of LYS Beauty

A trained makeup artist turned beauty business maven, Tisha Thompson, is the Founder and CEO of LYSTM Beauty with more than 15 years’ industry experience in clean beauty product development, brand management, marketing, finance and operations. Unapologetic in her pursuit to diversify the marketplace, Tisha built LYSTM as a landing-place for makeup and skincare solutions that are uniquely catered to various skin types, textures and tones, while addressing common skin concerns, like hyperpigmentation, dark spots and sensitive skin. With ingredients as her tool and confidence as the goal, Tisha is on a mission to dispel the myth that clean beauty, deep shade ranges and high-performance products cannot coexist. Following a listen and respond approach to innovation, Tisha has spent years intimately studying the beauty consumer to fill gaps in the market as it relates to performance, shade offerings, undertones and marketing representation. Truly becoming one with the lab, she relays these consumer concerns for a final result that gives you the immediate payoff you want with the lasting benefits your skin needs. Because when it comes to your skin, compromising shouldn’t be an option. Innately curious and hungry for change, Tisha dedicates her time traveling the world to discover best beauty practices, emerging trends and consumer-facing concerns to create products that break down barriers and build up confidence. She is known for celebrating the non-conforming views of beauty through globally recognized campaigns. Most notably, after her frustration on the lack of representation in beauty campaigns and shade assortments, she launched the 4-in-1 Love Your SelfieTM Longwear Foundation and Concealer during her tenure at PUR. This product, which launched in 100 flattering shades, cemented her commitment to serving underrepresented communities through the vehicle of beauty. As a millennial mom of two, beauty enthusiast and undisputed go-getter, Tisha understands the industry’s need for clean products that are equal parts ef