Tips for Air Talent Pages

<p>Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. &nbsp;But today you need to do much more before, during, and AFTER to have a successful show. &nbsp;These tips apply no matter what market size you're in.</p> <p><strong>1. Use Digital Tools for Show Prep</strong><br> Use an RSS Reader that pulls content from a combination of both local and national websites. &nbsp;You can also research and find a good social media aggregator as well so that you would see every post your artists made rather than a picked few. (Newsflow for Windows, Feedly.com)</p> <p><strong>2. Blogging</strong><br> When I was doing a daily on-air show, blogging was in its infancy. We were forced to blog. Nobody saw the reasoning or importance, so it was hated by all. &nbsp;That’s changed for me significantly because I’ve seen how blogging can increase ratings for your show. It shows that you're a “personality” that is actively engaged in your audience and community and not a voice-tracked robot.</p> <p>So, make your blog about things that interest YOU. Give your opinion on local and national topics (without crossing lines). Become the go-to person for something like local restaurants, pet adoption, movies, or local music.</p> <p>Blogs receiving lots of online engagement will bring the station more online revenue so be sure to ask if incentives are offered for over-performing blog pages and page sponsorships.</p> <p>We've written several articles on <a href="https://www.skyrocketradio.com/infographics/blogging-101-beginners/">getting started in blogging</a> and the importance<a href="https://www.skyrocketradio.com/infographics/does-dj-blogging-really-matter/"> of radio personality blogging</a>.</p> <p><strong>3. Post to Social Media Channels Daily</strong><br> Social media posting has become a part of the on-air personality job description and deservedly so. &nbsp;Social media is marketing, and you should want to market your show. I was told by